Welcome to SunMyke's Professional Product Branding Service! Elevate your haircare, skincare, and deodorant products with our comprehensive branding solutions tailored to the beauty industry. Our Starter, Advanced, and Premium packages cater to every need, from captivating logo designs to influencer marketing. Let us help you create a powerful brand that stands out in the competitive beauty market!
YOUR BRAND DISCOVERY SESSION
You have had an interactive workshop or session with your brand strategist or marketing team to gain a deep understanding of your brand's essence, values, and identity which includes all or some of the following:
1. Stakeholder Interviews: Engaging with key stakeholders to understand their perspectives, vision, and goals for the brand.
2. SWOT Analysis: Assessing the brand's strengths, weaknesses, opportunities, and threats in the market.
3. Vision and Mission: Clarifying the brand's overarching purpose and what it aims to achieve.
4. Core Values: Identifying the guiding principles that shape the brand's behavior and decisions.
5. Brand Archetype: Exploring the brand's personality traits and aligning them with one or more archetypes that resonate with the target audience.
6. Customer Personas: Creating detailed profiles of the ideal customers, including demographics, behaviors, and pain points.
7. Competitive Analysis: Understanding how competitors position themselves and where the brand can differentiate.
8. Storytelling: Crafting the brand's unique narrative that connects with customers emotionally.
And you are ready to take it further by working with a designer who will bring all your brand strategy, positioning, and discovery to life with appropriate visuals. SunMyke is here to help. We have put together the below questionnaire to assist you in creating your graphic designer brief for your product branding. Following the guide will put SunMyke on the same page as you and ensure the designs we create will align with your brand's philosophy.
1. Brand Identity:
◇ Can you provide an overview of your brand's mission and vision?
◇ What are the core values that define your brand's philosophy?
◇ How would you describe the personality or character of your brand?
2. Target Audience:
◇ Who is your ideal customer? (Can you describe them in terms of demographics, lifestyle, and preferences?)
◇ What problems or needs do your beauty products address for your target audience?
3. Unique Selling Proposition (USP):
◇ What sets your beauty products apart from competitors in the market?
◇ What unique benefits or features do your products offer to customers?
4. Brand Story and History:
◇ Is there a particular story or narrative behind your brand that you'd like to convey through your designs?
◇ How did your brand come into existence, and are there any key milestones you'd like to highlight?
5. Visual Preferences:
◇ Do you have any existing brand colors, logos, or design elements that you want to retain or build upon?
◇ Are there specific visual styles, aesthetics, or design references that resonate with your brand?
6. Emotional Connection/Brand Perception :
◇ How do you want customers to feel when they interact with your products and brand?
◇ What emotions or impressions should your brand evoke in customers?
7. Brand Messaging:
◇ Are there specific taglines, slogans, or key messages that you want to communicate through your designs?
◇ Can you describe the key messages or values that you want your customers to associate with your brand?
8. Packaging and Design Goals:
◇ What message or experience do you want your packaging to convey to customers?
◇ Are there any specific design elements, symbols, or motifs that you believe should be incorporated?
9. Competitor Analysis:
◇ Who are your main competitors in the beauty products industry, and what do you admire about their branding or packaging?
◇ How do you see your brand differentiating itself from competitors in terms of design and presentation?
10. Long-Term Vision:
◇ Where do you envision your brand in the next 5 years? Are there any new products or expansions you're planning?
11. Budget and Timeline:
◇ Do you have a budget allocated for branding and design work?
◇ What is your preferred timeline for completing the design project?
SunMyke's Professional Product Branding Service
PRICING PLAN 1 |
STARTER BRANDING PACKAGE- PRICE 800 USD |
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■ Brand Discovery: To understand your brand's values, target audience, and business goals. ■ Logo Design: Unique and captivating logo design that represents your brand's identity. ■ Product Label Design: 1 Eye-catching and professional label designs for either your haircare, skincare, or deodorant products. ■ Brand Style Guide: This comprehensive guide outlines your brand's colors, fonts, and visual elements for consistent branding. ■ Social Media Kit: Graphics optimized for social media platforms to maintain a cohesive brand image. (Branded templates for social media posts and stories to maintain a consistent look and feel across various platforms.) ■ Label Design: Creative and attractive packaging designs for your beauty product that reflect the brand's aesthetics and product details. ■ Brand messaging: SunMyke will use your existing message or craft a compelling brand message to resonate with your target audience.
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800 USD |
PRICING PLAN 2 |
ADVANCED BRANDING PACKAGE- PRICE 1500 USD |
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Includes everything in the Starter Branding Package, plus: ■ * Influencer Marketing Strategy: Identifying and collaborating with relevant influencers to promote your beauty products. (Influencer budget bills are separate) ■ *Social Media Advertising: Running targeted ad campaigns to boost brand visibility and attract potential customers. (Ad budget bills are separate) ■ *Product Photography: Professional product photography to showcase your beauty products attractively. (SunMyke offers expertise & coordination only, the photography bill is separate) ■ Packaging Material Sourcing: Assisting with sourcing eco-friendly and high-quality packaging materials. ■ Brand Storytelling: SunMyke will use your existing story or craft a compelling brand story that connects with your audience emotionally. ■ Product Launch Strategy: Assistance in planning and executing a successful product launch campaign. (To create buzz and attract customers.)
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1500 USD |
PRICING PLAN 3 |
PREMIUM BRANDING PACKAGE- PRICE 3000 USD |
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Includes everything in the Advanced Branding Package, plus: ■ E-commerce Website Design & Development: Creating a stunning and user-friendly website to showcase your products and boost online sales. Setting up an e-commerce platform for seamless product sales and transactions. (Domain Name and hosting bill are separate) ■ * Content Marketing Strategy: Creating engaging blog posts and informative content to establish your brand as an industry authority. (Website blog and other contents are bills are separate) ■ *Email Marketing Campaign: Designing and executing email marketing campaigns to nurture customer relationships and drive sales. (Email content and service providers' bills are separate) ■ Print Marketing Materials: Designing marketing materials such as brochures, flyers, and business cards for offline promotion. ■ *Influencer Collaboration Execution: SunMyke offers expertise & coordination only, (the influencer bill is separate) ■ *Product Video Content: Producing high-quality product videos to captivate your audience and demonstrate product benefits. (The video production bill is separate) ■ Ongoing Brand Support: Providing continuous support and guidance to ensure brand consistency and growth.
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3000 USD |
FAQ
Do you provide custom branding solutions for specific beauty product types?
Absolutely! We understand that each beauty product is unique, and our branding solutions are tailored to meet the specific needs of your haircare, skincare, and deodorant products. We take into account your product's target audience, brand identity, and industry trends to create a custom branding strategy that resonates with your customers.
Can you handle large-scale product branding projects for multiple beauty products?
Yes, we are well-equipped to handle both small-scale and large-scale product branding projects. Whether you have one beauty product or a range of products, our team has the expertise and resources to deliver exceptional branding solutions to meet your requirements.
How will the brand style guide help maintain consistency in my brand's visual identity?
The brand style guide serves as a comprehensive reference document that outlines your brand's visual elements, including colors, fonts, logos, and imagery. By adhering to the style guide, we ensure that all your marketing materials, product packaging, and online presence maintain a consistent and cohesive brand identity, reinforcing your brand's recognition and recall among your target audience.
What type of influencers do you collaborate with for influencer marketing?
We carefully select influencers who align with your beauty product's target audience and brand values. Our influencer marketing strategy involves identifying micro and macro influencers in the beauty niche with a genuine interest in your products. These influencers have a strong presence on social media platforms and are trusted by their followers, ensuring your brand gets the right exposure to potential customers.
How will the website design enhance the online presence of my beauty products?
A professionally designed website showcases your beauty products in the best light, making it easier for potential customers to learn about your offerings, browse your product range, and make purchases. We ensure that your website is user-friendly, visually appealing, and optimized for search engines, helping to drive organic traffic and increase online visibility.
Can I upgrade my package after starting with a lower-tier plan?
Absolutely! We understand that your branding needs may evolve as your business grows. You can upgrade to a higher-tier package at any time to access additional branding services and features. Just reach out to us, and we'll be happy to accommodate your request.
How soon can I expect to see results from the marketing strategies in the Advanced and Premium packages?
Marketing results may vary depending on factors such as your target audience, competition, and market conditions. However, we strive to implement effective marketing strategies that deliver measurable results within a reasonable timeframe. We continuously monitor and optimize our marketing efforts to ensure you achieve your business goals.
Do you offer ongoing support and maintenance for the website and social media platforms?
Yes, we provide ongoing support and maintenance services to ensure the smooth functioning of your website and social media platforms. Our team is readily available to address any technical issues, update content, and monitor your online presence. We are committed to providing excellent customer support to help your brand succeed in the long run.
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