Online marketing is a style of marketing that uses various forms of internet marketing like emails and social platforms to advertise their goods and services.
Many businesses make use of online marketing because of its numerous benefits which include the following
FLEXIBILITY AND CONVENIENCE
With online marketing customers can see your products or know about your services at any time of the day. Even when you are closed for the day people can still go online and view your products and services without meeting you.
Marketing your business online can make you save a lot of money. Marketing the traditional way through designing and printing of flyers, brochures and posters and employing people to distribute them can cost a lot of money unlike online marketing which is cheaper.
Online marketing opens your business to the world and lets you reach a lot of people which would not have been possible without advertising on the internet.
You can sell your products far and wide, beyond your locality and country as there are no restrictions and no obstacles as people do not need to come to your office before purchasing your goods and services.
HELPS IN KNOWING CUSTOMERS BETTER
Online marketing helps you know your customers needs and what they like. This is made possible through their instant feedback including their complaints and suggestions.