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Source: www.adweek.com – Tuesday, January 24, 2017
Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year's big game. The chip maker's Tostitos brand has made a limited-edition "Party Safe" bag that can tell when you've been drinking, and will help you get home safely from that Super Bowl party. The special bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. If any alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a "Don't drink and drive" message.  The bag also uses near-field communication (NFC) technology, allowing fans to tap the bag with their phone to call a ride. With Uber and Mothers Against Drunk Driving, Tostitos will offer partygoers $10 off their Uber ride during and after the Feb. 5 game. It's not quite as cool as a Breathalyzer type device, which could warn you if you've had too much booze, rather than any at all. (You figure you'd already know the answer to the latter.) But it's a neat party gimmick that should get people talking—and getting in more Ubers.  "We're proud to introduce to the world the first bag of chips that gets you home safe," says Roger Baran, a Goodby Silverstein & Partners creative director. "For a football fan, there is a lot of emotion involved with a game. It's easy to dri

Continue on source: Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call You an Uber